Published in


The Future of Digital Retail Is So Bright You Gotta Wear Shades

DTC companies are turning to physical retail in an attempt to prove they are more than just hype

Ajay Suresh from New York, NY, USA, CC BY 2.0 via Wikimedia Commons

“They make your forehead look big,” my straight-shooting wife belted out with a chuckle. “Okay…” I said, slightly offended. “How about these glasses?” hoping for a more confidence-building…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Our Investment in ShelfLife

A Brief History About Instacart

What Are The 5 Stages Of A Channel Conflict?

What Are The 5 Stages Of A Channel Conflict?

Patients First — Build (Part 2)

How new immigrants are helping to carve the future of America’s innovation

Towards Data-Driven Organization

Cred Mint Is Here to Reward the Creditworthy Individuals

creditshelf achieved double-digit growth rates in 2020 — Corona was not a brake on growth

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Kevin Ervin Kelley, AIA

Kevin Ervin Kelley, AIA

I’m a retail architect that studies human behavior, perception, and decision-making. I’m fascinated with the intersection of where commerce and community meet.

More from Medium

Key Elements to Turn Your Pitch Deck From Strikeout to Home Run

Thinking About Investing in Cyberlandr, the company developing innovative add-ons to the Tesla…

How to detect bullshit instantly…and gain confidence while doing so.

Are Delivery Firm Stocks Overvalued? They Deliver Great Food, but Not Profits