How to Come Up With a Great Idea for a Startup
The first thing you need to do is identify a real problem
Want to launch a startup? Can’t come up with a good idea? Here’s how you get past that.
Abandon what ye want, all who enter here
The problem with wanting to start a startup is… just that. Your goal is wrong. You’re trying to start a business instead of trying to solve a real-world problem. A business should be a means of solving a significant problem at scale. But a business or startup is not in-and-of-itself the goal. Rather, it is merely the commercial vehicle by which you arrive at your final destination.
While you can’t guarantee every idea you generate is a home run, you can develop the discipline to decrease the odds of generating bad ideas.
Ideation is a muscle. It’s hard to perfect it. It’s unnatural. Nobody is born with brilliant ideation genes. And while you can’t guarantee every idea you generate is a home run, even with practice, you can develop the discipline to decrease the odds of generating bad ideas.
Let me say that again: The name of the game isn’t to guarantee good ideas. There’s no such thing. Whether an…
