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The Inside Story of How the Lowly PDF Played the Longest Game in Tech

How has the low-fi 30-year-old innovation reigned for so long?

When is the last time you downloaded, opened, printed, or created a good old-fashioned PDF? Probably pretty recently. By one estimate, there are at least 2.5 trillion PDFs in…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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