The Inside Story of How a Sleep Tracker Became the Hottest Device of the Pandemic

From the NBA to Vegas casinos, everyone’s clamoring for the $299 Oura ring—but not even the startup knows if it can actually detect Covid-19

Zara Stone
Marker
Published in
10 min readJul 20, 2020

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Photo: Oura

The Oura ring is suddenly everywhere. The $299 sleep tracking device has adorned the digits…

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Zara Stone
Marker

Tech+Culture f/lance journo. www.zarastone.net Bylines: OneZero, Marker, Atlantic, Forbes, etc. Author: The Future of Science Is Female https://bit.ly/stm202