Between the Lines

The ‘Marker’ Guide to Content Marketing for Non-Hucksters

If the term content marketing upsets you, feel free to replace it with a synonym like 🤮

Byrne Hobart
Published in
13 min readOct 29, 2019

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Credit: Yuri_Arcurs/Getty

II hate the term “content marketing.” I’m 100% opposed to calling anything I write “content,” and 100% opposed to thinking of anything I do as “marketing,” so I’m…

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Byrne Hobart
Marker
Writer for

I write about technology (more logos than techne) and economics. Newsletter: https://diff.substack.com/