The ‘MeWork Generation’ and the 2 Metrics That Define Them

Meet the executives who burn millions daily and enrich themselves while creating no real value

Scott Galloway
Marker
Published in
8 min readJun 2, 2021

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The Daily Benjamin Burn™ (DBB) is how much money an executive lit on fire per day during their tenure.

I’ve lost a lot of other people’s money. The most stressful times in my life have been when people believed in me and invested tens (if not hundreds) of millions in my company or idea, only to see their…

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Scott Galloway
Marker

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona • profgalloway.com