The Next Big Creator Opportunity: Omnichannel Experiences
Big brand marketing needs small-time creators in a post-pandemic world.
Creators: the omnichannel experience megatrend is building a new wave of opportunity. When this sucker breaks, you want to be right there, ready to dive in and make the biggest splash.
Omnichannel marketing is nothing new. For years, consumers have demanded to buy what they need, when they need it, from wherever they happen to be. That’s the idea behind omnichannel retailing — offering consumers a seamless, always-on shopping experience across channels and devices. Whilst it’s far from a new strategy for retailers, they continue to augment it by making their way into people’s homes with services like home delivery and in-home shopping experiences or always-on listening bots like Alexa (allegedly, please don’t sue me.)
But retailers aren’t the only folks who understand that inserting themselves into consumers’ homes and communities paves a path into their hearts — and wallets.
Why are omnichannel experiences becoming more popular?
Big brand non-retail companies are increasingly crafting hybrid delivery of their products and services — predominantly a mix of digital and live or in-person…
