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NUMBER CRUNCH

The Next Fast-Food Battlefield is Customer Loyalty

McDonalds is the latest chain to offer a loyalty rewards program

Illustration: Save As/Medium

6000: That’s how many points you need to get a free Happy Meal in McDonald’s new loyalty program, aptly named MyMcDonalds Rewards, which begins its nationwide launch on July 8th.

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Stephen Moore

Stephen Moore

Currently: editor @ Entrepreneur’s Handbook | Previously: editor @ Medium | Keeping Business and Tech alive on Medium | Contact: stephen@sjmblog.com

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