NUMBER CRUNCH

The Next Fast-Food Battlefield is Customer Loyalty

McDonalds is the latest chain to offer a loyalty rewards program

Stephen Moore
Published in
2 min readJul 8, 2021

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Illustration: Save As/Medium

6000: That’s how many points you need to get a free Happy Meal in McDonald’s new loyalty program, aptly named MyMcDonalds Rewards, which begins its nationwide launch on July 8th.

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Stephen Moore
Marker
Writer for

Writer, editor, part-time furniture maker. Head here for my tech and biz newsletter, Trend Mill: https://www.trend-mill.com