Member-only story
The No-Brainer Case for Making Election Day a Company Holiday
Caring about society — and giving employees and customers a clear example of how you care — is good for business.
Welcome to Buy/Sell/Hold, Marker’s weekly newsletter that’s 100% business intelligence and 0% investment advice. Each week, our writers Steve LeVine and Rob Walker make sense of the most important developments in business right now — and give them a Buy for clever moves or positive trends, a Sell for mistakes or missed opportunities, or a Hold if they’re noteworthy but too early to call.
🗳️ Why businesses should help get out the vote 🗳️
The Buy/Sell/Hold Analysis
Business has long embraced voting — historically, the one truly uncontroversial political act — encouraging us via various advertising methods to participate in the electoral process. “No matter what they sell or how they sell it,” Amanda Mull wrote recently in The Atlantic, companies “seem to be comfortable marketing themselves as advocates of democracy and civic engagement, so long as their customers are willing to do the heavy lifting.”
But it turns out that this year, like everything else in our lives, voting looks a little different. Maybe because months…
