The Pandemic Blew Company Forecasting to Pieces

Five strategies to make smarter predictions in the unpredictable year ahead

Campbell Brown
Marker

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The silhouette of a businessman walking into a different dimension through a portal shaped like a globe.
Image: gremlin/E+/Getty Images

Demand forecasting — predicting what products or services customers want, how much, and when — is one of the most important disciplines in running a business, dictating decisions on staffing levels, inventory, pricing, supply chain management, and more.

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Campbell Brown
Marker

CEO & Co-Founder of PredictHQ - Demand Intelligence for a dynamic world. Also 👉 Kiwi, lover of travel, data, APIs & most importantly my family! @campbellb