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The Pandemic Gave Blue Apron a Lifeline. Can It Last?

When shutdowns lift, it’ll be competing against unprecedented pent-up demand for eating outside of the home

Emily Griffin reads a recipe for a Blue Apron meal while unpacking her box at her Lisbon Falls home.
Emily Griffin reads a recipe for a Blue Apron meal while unpacking her box at her Lisbon Falls home.
Photo: Derek Davis/Portland Portland Press Herald/Getty Images

At its peak in 2015–2016, Blue Apron was delivering over eight million meals per month and raking in over $1 billion in annual sales. Within just five…