Published in


Off Brand

The Pandemic Was the Best Thing That Ever Happened to Wayfair

But what happens to the online furniture retailer as the world opens back up?

Illustration: Guillem Casasus 3D: Borja Alegre

Among the first things huge swaths of the American population did as they were suddenly forced to work from home in the early days of the pandemic lockdown was confront their need for a new…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

March Industry Round-Up

Manage your WooCommerce Store with StorePep

Shopify vs Square: Which Software Can Leverage Your Business?

Shopify vs Square

7 Difficulties Businesses Have with Obtaining Finance

Flutterwave’s Store v Paystack’s Storefront

How Retail Brands are Adopting the Metaverse

What’s New at F2

A journey from Silicon Valley to Liquidation

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

More from Medium

I Cheddar the World and the Feta Cheese

Choice: A consumer's nightmare.

Expense management in the age of remote work

20 things to-do before moving