Number of the Day
The Pivot to Face Masks, by the Numbers
There’s a boom now, but the bust can’t be far behind
Published in
2 min readOct 1, 2020
$6 billion: That’s the potential U.S. market for face masks in 2021, according to KeyBanc. But as Adam Bluestein pointed out recently in Marker, with sellers from Gap to Vistaprint to Etsy crafters pivoting to masks as a fresh revenue stream, and masks…