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The Plot to Kill Black Friday

Why holiday shopping will look radically different this year

Photo: Jack Taylor/Stringer/Getty Images

Black Friday has been a cringe-y spectacle for years. But the annual day-after-Thanksgiving ritual of bargain-crazed consumers lining up for hours to jostle (and sometimes physically battle) each other over holiday gifts served a function: The decades-old unofficial holiday supposedly gets its name from being the…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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