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The Prices of NBA NFTs Are Tumbling. Here’s One Way to Make Them More Valuable

If Top Shot wants to appeal to collectors instead of speculators, it should take a page from NFL Films

NBA Top Shot home page

Prices at NBA Top Shot, where you can buy and sell non-fungible tokens (NFTs) of NBA highlights, have cratered in the past couple of weeks, part of what appears…

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James Surowiecki

James Surowiecki

I’m the author of The Wisdom of Crowds. I’ve been a business columnist for Slate and The New Yorker and written for a wide range of other publications.