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The Problem With the Peloton Economy

It’s not just a distraction — it’s a damaging sideshow

Photo: Ezra Shaw/Getty Images

It’s been widely — indeed, endlessly — noted that Peloton has been a rare “winner” of the pandemic. With gyms reeling, many have opted for the high-tech home bike system, which involves a $1,900 piece of hardware and a $39 monthly subscription for custom exercise classes. The latest dramatic twist: Now the…




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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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