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The Race to Capture the Exploding Market for Sweatpants

Comfy pants have become the pandemic uniform—and Gap, Nike, and Champion are battling against indie brands

A collage of different sweatpants outfits from brands such as Nike, Asos, Urban Outfitters.
Photo illustration, sources: Nike, Los Angeles Apparel, ASOS, Urban Outfitters

Three of the most viral online stories in the last month involved the only piece of apparel that’s more in demand now than face masks: sweatpants. In mid-April, Vogue editor-in-chief and Condé…




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Cheryl Wischhover

Cheryl Wischhover

Reporter covering beauty, fashion, wellness, retail. Beauty writer at Business of Fashion. Previously: Vox, Racked (RIP) Former nurse practitioner @CherylAnneNY

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