The Race to Capture the Exploding Market for Sweatpants
Comfy pants have become the pandemic uniform—and Gap, Nike, and Champion are battling against indie brands
Published in
7 min readMay 6, 2020
Three of the most viral online stories in the last month involved the only piece of apparel that’s more in demand now than face masks: sweatpants. In mid-April, Vogue editor-in-chief and Condé…