The Real Reason Every Fashion Company Is Now Making Face Masks

There’s a business case for why Gap, Zara, Louis Vuitton, Dior, and Chanel are all racing to crank out masks

On April 5, I paid $13.99 for an LED sound-activated face party mask on Amazon that glows in time to the beat. It was one of the few under-$20 masks available that offered Prime…