Off Brand

The Recession’s Calling Bullshit on ‘Mission-Driven’ Companies Like Everlane

If you can’t uphold that mission when it really counts, how much of a strategic misfire was declaring it in the first place?

Rob Walker
Marker
Published in
6 min readApr 13, 2020
An illustration of the Everlane clothing brand logo on peeling and cracked wallpaper. peeling off of the wallpaper.
Illustration: Fran Caballero

OOne minute you’re a virtuous and apparently successful company out to make the world a…

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Rob Walker
Marker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com