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Off Brand

The Recession’s Calling Bullshit on ‘Mission-Driven’ Companies Like Everlane

If you can’t uphold that mission when it really counts, how much of a strategic misfire was declaring it in the first place?

An illustration of the Everlane clothing brand logo on peeling and cracked wallpaper. peeling off of the wallpaper.
Illustration: Fran Caballero

OOne minute you’re a virtuous and apparently successful company out to make the world a…



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