The Secret Genius of Pumpkin Spice Market

Michael Beausoleil
Marker
Published in
5 min readSep 28, 2021

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On Wednesday, September 22nd, we officially entered autumn of 2021. Everyone has their favorite seasonal traditions, but it seems all restaurants celebrate in the same way: pumpkin spice. While some people turn their noses at the flavor, there seems to be just as many people who are crazy for pumpkin spice.

It’s easy to understand why some people would be annoyed by “pumpkin spice season.” It was once considered an indication of fall’s arrival, but recent years have started earlier and earlier. Now, you can get a pumpkin spice latte (PSL) before students go…

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Michael Beausoleil
Marker
Writer for

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions