Number of the Day

The Stealthy Rise of Amazon’s Private Label Empire, By the Numbers

What AmazonBasics and other ‘store brands’ mean for the e-commerce giant — and its third-party sellers

Chutes at an Amazon Fulfillment Center with overlying text graphic: “Number of the Day: 22,617 Amazon Private Label Products”
Photo illustration, source: Helen H. Richardson/MediaNews Group/The Denver Post/Getty Images

22,617: That’s the total number of private label products that Amazon sells, more than triple the number it sold in 2018…