Logology

The Strange, Uninspired History of Spotify’s Bland Logo

The music company has succeeded despite its branding, not because of it

Photo: Mustafa Ciftci/Anadolu Agency/Getty Images

There is no romantic story behind Spotify’s name.

In a post on the question-and-answer site Quora, Spotify founder Daniel Ek writes that, in 2006, he and co-founder Martin Lorentzon…