Logology
The Strange, Uninspired History of Spotify’s Bland Logo
The music company has succeeded despite its branding, not because of it
Published in
8 min readSep 17, 2020
There is no romantic story behind Spotify’s name.
In a post on the question-and-answer site Quora, Spotify founder Daniel Ek writes that, in 2006, he and co-founder Martin Lorentzon…
