“The thing about advertising is that it works. When you see an ad that hits your pleasure center in the right way, you click the link to ‘learn more,’ and before you know it, you have convinced yourself you need something you had, until that moment, never heard of.”

Jean-Luc Bouchard
Marker
Published in
2 min readNov 27, 2020

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A person holds their credit card while online shopping on their laptop.
Photo: Klaus Vedfelt/Getty Images

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Jean-Luc Bouchard
Marker
Writer for

Bylines in Vox, VICE, The Paris Review, BuzzFeed, and more. Contributor to The Onion. Check out my work here: jeanlucbouchard.com.