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The Ugly Truth Behind Netflix’s Record Quarter

Will the coronavirus quarantine boost be a long-term boon for Netflix? Probably not.

The Netflix logo is shown on a smartphone against a backdrop of blurred out Netflix show titles.
Photo: SOPA Images/LightRocket/Getty Images

From all outward appearances, things could not be better for Netflix. In the first quarter of 2020, its subscriber numbers grew faster than in any quarter, with nearly 16 million new subscribers, and viewing figures are way up as millions of…

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Mara Einstein

Mara Einstein

I worked in marketing at NBC, MTV and at major ad agencies. My books include Black Ops Advertising and Compassion, Inc, among others. More at maraeinstein.com

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