Published in


The Ugly Truth Behind Netflix’s Record Quarter

Will the coronavirus quarantine boost be a long-term boon for Netflix? Probably not.

The Netflix logo is shown on a smartphone against a backdrop of blurred out Netflix show titles.
Photo: SOPA Images/LightRocket/Getty Images

From all outward appearances, things could not be better for Netflix. In the first quarter of 2020, its subscriber numbers grew faster than in any quarter, with nearly 16 million new subscribers, and viewing figures are way up as millions of…




Pop business for the intelligent reader. A publication from Medium.

Recommended from Medium

Impacts of the Open Banking initiative to the Banking sector in Australia

Outside-in & Inside-out Open Innovation

Last-Mile Delivery: Definition and Trends

Get (really) prepared to expand your online business internationally

Issue #56: Featuring Stonetree LLC

Streaming Services Have Come Full Circle

Soldo raises $180M for its business expense management platform

Lowest VG since Oct 20!

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mara Einstein

Mara Einstein

I worked in marketing at NBC, MTV and at major ad agencies. My books include Black Ops Advertising and Compassion, Inc, among others. More at

More from Medium

Marketers can learn a lot from Mickey Mouse

Why Conversion Rates Aren’t Important When Hiring

My 5 Top Reasons to Love Working for Yourself

Would you rather spend $100 or $1K to convert ten people? | Ad Quality | Memo