The Video Game Wars Are Just Beginning
Take-Two’s acquisition of Zynga is a signal of what’s to come
Published in
4 min readJan 14, 2022
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Take-Two Interactive’s $12.7 billion deal to acquire mobile game company Zynga says one thing: gaming companies are finally ready to up their spending game in search of more eyeballs.
Acquisitions and mergers in this space are nothing new. Electronic Arts (EA) spent over…