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Marker

How Your Startup Can Survive a Worldwide Pandemic

It’s time to figure out the minimum of what’s needed to keep your company alive — and what needs to be left behind

Photo: Six_Characters/Getty Images

The short- and long-term impact

Shutting down the economy for a pandemic has never happened.

Burn rate and runway

The world turned upside down

If your business model today looks the same as it did at the beginning of the month, you’re in denial.

The scope of the problem

Having lived through the last three financial crashes, I’ve observed that the biggest mistake CEOs made was not making draconian cuts to expenses quickly enough.

Plan, communicate, and act with compassion

Your investors

In every major downturn, inflated valuations disappear and the few VCs still writing new checks find it’s a buyer’s market.

Credit: Tomasz Tunguz

The bottom line

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Pop business for the intelligent reader. A publication from Medium.

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