The WeWork Debacle Is a Symptom of a Much Larger Problem

You can’t treat every company like a software startup darling

Greg Satell
Marker
Published in
5 min readFeb 1, 2020

--

Adam Neumann, founder of WeWork, speaks on stage at the WeWork San Francisco Creator Awards.
Photo: Kelly Sullivan/Stringer/Getty Images

WWhen I first arrived in Poland in 1997, it seemed like the entire country was being rebuilt out of the Marriott hotel. Multinational companies looking to set up shop in the formerly communist country would rent temporary offices at the Regus Center there to get…

--

--

Greg Satell
Marker
Writer for

Co-Founder: ChangeOS | Bestselling Author, Keynote Speaker, Wharton Lecturer, HBR Contributor, - Learn more at www.GregSatell.com