The Yeezy Gap Collection is Much More Than a Marketing Stunt

Kanye West is proving how lucrative his quasi-religious appeal can be

Herbert Lui
Marker
Published in
5 min readJul 14, 2021

--

Image: Gap/Reddit

On June 8, 2021, Kanye West turned 44. Yeezy Gap made the first product from its collection available for a pre-order: the Yeezy Gap round jacket. It was widely available, for a limited time; another time will come in autumn of 2021. All official…

--

--

Herbert Lui
Marker
Writer for

Covering the psychology of creative work for content creators, professionals, hobbyists, and independents. Author of Creative Doing: https://www.holloway.com/cd