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The Yeezy Gap Collection is Much More Than a Marketing Stunt

Kanye West is proving how lucrative his quasi-religious appeal can be

Image: Gap/Reddit

On June 8, 2021, Kanye West turned 44. Yeezy Gap made the first product from its collection available for a pre-order: the Yeezy Gap round jacket. It was widely available, for a limited time; another time will come in autumn of 2021. All official…

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