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These 3 Cognitive Biases Will Kill Innovation

If you want to innovate consistently, you need to keep confirmation bias in check

Photo: Júnior Ferreira/Unsplash

RRemember New Coke, Coca-Cola’s new-and-improved Coke recipe launched in the mid-’80s? It seemed like a great idea at first: The new formula tested well among consumers and even had some initial success in the market.

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Greg Satell

Greg Satell

Bestselling Author of Cascades and Mapping Innovation, @HBR Contributor, - Learn more at www.GregSatell.com — note: I use Amazon Affiliate links for books.