No Mercy, No Malice

This Chart Predicts Which Colleges Will Survive the Coronavirus

Universities are an expensive operation with a relatively inflexible cost structure, and it’s forcing many schools to make poor choices

Scott Galloway
Marker
Published in
7 min readJul 21, 2020

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Our fumbling, incompetent response to the pandemic continues. In six weeks, a key component of our society is in line to become the next vector of contagion: higher education. Right now, half of colleges and universities plan to offer in-person classes, something resembling a normal college experience, this fall. This cannot happen. In-person classes should be minimal, ideally none.

The economic circumstances for many of these schools are dire, and administrators will need imagination — and taxpayer dollars — to avoid burning the village to save it. Per current plans, hundreds of colleges will perish.

There is a dangerous conflation of the discussion about K-12 and university reopenings. The two are starkly different. There are strong reasons to reopen K-12, and there are stronger reasons to keep universities shuttered. University leadership needs to evolve from denial (“It’s business as usual”) and past bargaining (“We’ll have a hybrid model with some classes in person”) to citizenship (“We are the…

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Scott Galloway
Marker

Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona • profgalloway.com