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Object of the Week

This Is Secretly the Perfect Time to Launch a New Airline

After more than a year of travel being ground to a halt, timing is everything

Photo illustration: Save As/Medium; Source: Breeze Airways

Object of the Week is a column exploring the objects a culture obsesses over and what that reveals about us.

Pop business for the intelligent reader. A publication from Medium.

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Rob Walker

Rob Walker

Author The Art of Noticing. Related newsletter at

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