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Logology

Those New G-Suite Logos Everyone Hates? They’re Actually a Smart Idea

A contrarian take on Google’s unpopular rebrand

Google Workspace logo
Photo illustration; Image source: Google

Anytime a company alters an iconic logo — or one that’s merely familiar — it inevitably faces a cry of public backlash. It’s only human nature: People are inherently wary of change, and the default knee-jerk reaction to any logo…

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James I. Bowie

James I. Bowie

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Principal at Emblemetric, Sociologist at Northern Arizona University. Data-driven reporting on trends in logo design: Emblemetric.com