Logology

Those New G-Suite Logos Everyone Hates? They’re Actually a Smart Idea

A contrarian take on Google’s unpopular rebrand

Photo illustration; Image source: Google

Anytime a company alters an iconic logo — or one that’s merely familiar — it inevitably faces a cry of public backlash. It’s only human nature: People are inherently wary of change, and the default knee-jerk reaction to any logo…