TikTok’s Golden Opportunity
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
Published in
3 min readMar 20, 2022
Marshall Maher just wants TikTok to take his money. The chief marketing officer at ServiceUp, a car repair startup, spends $40,000 to $80,000 on ads each month, and he’s tired of giving it to Facebook. Maher doesn’t trust the social network after years of its error-filled…