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TikTok’s Golden Opportunity

With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?

Photo by Solen Feyissa on Unsplash

Marshall Maher just wants TikTok to take his money. The chief marketing officer at ServiceUp, a car repair startup, spends $40,000 to $80,000 on ads each month, and he’s tired of giving it to Facebook. Maher doesn’t trust the social network after years of its error-filled




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Alex Kantrowitz

Alex Kantrowitz

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here:

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