Marker
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Marker

To Hack Growth, Startups First Have to Hack Culture

In addition to engineering products and services, startups need to engineer social influence in their market

Photo: Mike Kemp/Getty Images

In just a few short years, e-commerce startup Fab went from a $1 billion valuation to a $15 million sale.

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Ana Andjelic

Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.