Marker
Published in

Marker

To Hack Growth, Startups First Have to Hack Culture

In addition to engineering products and services, startups need to engineer social influence in their market

In just a few short years, e-commerce startup Fab went from a $1 billion valuation to a $15 million sale.

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Pop business for the intelligent reader. A publication from Medium.

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Ana Andjelic

Brand Executive. Author of “The Business of Aspiration.” Doctor of Sociology. Writer of “Sociology of Business.” Forbes most influential CMO.