How Free-to-Play Mobile Game Creators Get Rich Off of False Advertising

All that Mafia Wars and Farmville spam in your Facebook news feed was paying off for someone

Jason Anderson
Marker
Published in
7 min readDec 30, 2019

--

Photo: Zhang Peng/Getty Images

IfIf you’ve recently played any mobile game — particularly the “free to play” — you’ve probably seen more full-screen interstitial ads for other mobile games than you could ever possibly want…

--

--

Jason Anderson
Marker
Writer for

Podcast host @ Bad Data. CTO @ BioCentric | Founder @ Datagame | I think and write about technology and data and ethics. Bitten by the travel bug.