Twitter After Elon

Catching a falling knife can hurt like hell

Alex Kantrowitz
Marker
Published in
3 min readApr 16, 2022

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Elon Musk’s April 14, 2022 tweet about making an offer to buy Twitter
Tweet

Elon Musk’s attempt to buy Twitter will likely fail. He doesn’t have the money lined up. The company’s board is wary of selling. Its stock hasn’t budged despite his premium offer. And he’s already discussing Plan B.

Anything can happen with Musk involved, but a failed deal’s aftermath could be brutal for Twitter. After growing revenue by 37% last year, the company was off to a promising start in 2022. Now it’s in chaos: Its stock is volatile, its employees are rattled, its analysts are bailing, and its leadership looks weak. It will face a long recovery if Musk backs away now.

“There’s frustration,” said a former Twitter executive Thursday. “They were having a pretty good year and now there’s all this distraction and noise in the system.”

Twitter’s most immediate issue is its stock volatility. The company’s share price shot up 27% when Musk announced he’d bought his 9.1% stake. If he walks away now, it could just as quickly plunge. Musk made clear he’d be willing to tank the stock if Twitter doesn’t play ball, via his SEC filing. “If the deal doesn’t work,” he said, “I would need to reconsider my position as a shareholder.”

Through his investment, Musk made Twitter the world’s most prominent meme stock. The fundamentals of the company…

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Alex Kantrowitz
Marker

Veteran journalist covering Big Tech and society. Subscribe to my newsletter here: https://bigtechnology.substack.com.