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3 Reasons Twitter’s New Brand Campaign Will Work
The social media giant’s lesson in the value of emotional advertising
This week, Twitter released a new brand campaign: If you can dream it, Tweet it, featuring celebrities who publicly Tweeted their ambitions before reaching them. Since then, the campaign has been lauded across the press and received positive commentary across social media (including Twitter itself).
What makes the campaign so great?
Twitter currently faces criticism for subpar financial results and an underperforming share price. While companies like Facebook and Snap have multiplied since IPO, Twitter’s share price is currently below its 2013 public debut.
It would be natural for Twitter to focus on pushing users to their product to drive revenue, e.g. Sign up for Twitter and learn new skills. Sign up for Twitter and laugh. Sign up for Twitter and get the news, instantly.
Instead, Twitter went for a highly emotional campaign with no push to join the platform…
