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3 Reasons Twitter’s New Brand Campaign Will Work

The social media giant’s lesson in the value of emotional advertising

Source: Billboard

This week, Twitter released a new brand campaign: If you can dream it, Tweet it, featuring celebrities who publicly Tweeted their ambitions before reaching them. Since then, the campaign has been lauded across the press and received positive commentary across social…




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Michelle Wiles

Michelle Wiles

Brand Marketer. Cereal Enthusiast. Writing about startups, media, and brands. Former P&G, McKinsey, Ogilvy. Brand consultant at Embedded Brand Strategy.

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