United Airlines CEO Goes Full Musk
Why the latest publicity stunt by United has plenty of potential to backfire
Published in
5 min readJun 5, 2021
During the first dot-com boom, staid executives of traditional companies (you know: the sort that make profits) were furious about being sidelined in the mass media by much younger and brasher entrepreneurs who (on paper, at least) were suddenly worth more than the GDP of many…
