Off Brand

One Company’s Pandemic Shortage Is Another’s Golden Opportunity

How companies like Canon are cashing in on the shortage boom

A flower grows from the lens of a Canon camera.
Illustration: Guillem Casasus

Just a few weeks into the pandemic lockdowns, as toilet paper and Clorox wipes were becoming a rarified luxury, another shortage quietly emerged: webcams. Lots of people, suddenly thrust into the now-familiar world…