Off Brand

One Company’s Pandemic Shortage Is Another’s Golden Opportunity

How companies like Canon are cashing in on the shortage boom

Rob Walker
Marker
Published in
4 min readNov 9, 2020
A flower grows from the lens of a Canon camera.
Illustration: Guillem Casasus

Just a few weeks into the pandemic lockdowns, as toilet paper and Clorox wipes were becoming a rarified luxury, another shortage quietly emerged: webcams. Lots of people, suddenly thrust into the now-familiar world…

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Rob Walker
Marker

Author The Art of Noticing. Related newsletter at https://robwalker.substack.com