Urban Outfitters Knows What Gen Z Wants: Brick and Mortar Stores
The clothing chain lures younger customers with a treasure hunting experience similar to a thrift store
Published in
7 min readOct 4, 2021
At this very moment, there is a member of Gen Z thinking of buying a ripped shirt because it’s fashionable. While I, a Millennial, don’t understand the appeal, I know I’ve been…