Urban Outfitters Knows What Gen Z Wants: Brick and Mortar Stores

The clothing chain lures younger customers with a treasure hunting experience similar to a thrift store

Michael Beausoleil
Marker
Published in
7 min readOct 4, 2021

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UO store via Inquirer

At this very moment, there is a member of Gen Z thinking of buying a ripped shirt because it’s fashionable. While I, a Millennial, don’t understand the appeal, I know I’ve been…

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Michael Beausoleil
Marker
Writer for

User Analytics | Digital & Brand Marketing | Productivity … hoping to explore topics that interest me and find others with similar passions