Off Brand
We Have Officially Hit Peak Subscription
If Panera thinks it can sell $8.99 subscriptions, who can’t?
Published in
5 min readMar 12, 2020
Would you subscribe to a coffee? No, not a monthly box of fancy ground coffee in the mail — although obviously that’s a thing. What about an everyday cup of coffee from a mass-casual chain. Like Panera. Because now that’s a thing, too.
